Our Mission

At Pure Potential Scotland, our mission is to transform lives through compassionate, creative, and trauma-informed approaches to suicide prevention, mental wellbeing, and personal healing.

Our Mission

Founded in 2015 and led by Carolyn E. Wood—who brings over two decades of professional expertise in suicide prevention and wellbeing and the power of her own lived experience—we are grounded in real understanding and guided by deep empathy.

We offer tailored consultancy, training, therapy, and wellbeing services that empower individuals and organisations to better understand and respond to suicide and mental health challenges. Through innovative practices including Movement Medicine, heart-focussed therapy, and embodied workshops, we help people reconnect with their inner strength, resilience, and potential.

Driven by authenticity, powered by experience, and inspired by the healing force of creativity and movement, Pure Potential Scotland stands for hope, healing, and the belief that every life holds value.

““Carolyn is passionate and knowledgeable around the theme of suicide and distress and this comes through clearly in her work.  She went above and beyond the brief and was able to work in a sensitive, supportive and engaging way with the local people she was consulting with.  We were delighted with the end result and the useful and considered recommendations that came with the final report.  I would have no hesitation recommending or commissioning Carolyn and Pure Potential Scotland again in the future.”

— Susie Heywood, Health Improvement Senior, NHS Greater Glasgow & Clyde

What We’ve Achieved

  • Proud partner in the development and delivery of Wave After Wave Training: Providing a Compassionate Response after Suicide, co-designed by people bereaved by suicide and staff in 2022.

  • Authored a paper in 2017 with North East Glasgow Health Improvement, proposing an out of hours crisis café for Glasgow. In 2020, Glasgow HSCP commissioned a service based on this proposal, Glasgow Association of Mental Health launched the Compassionate Distress Responsive Service.

  • In 2016, carried out important community research in North East Glasgow on what makes suicide safer communities with a resulting report ‘Listen & You Might Learn’.

  • First-of-its-kind partnership in Scotland between a wellbeing service and youth arts sector. In 2019, we partnered with Scottish Youth Theatre to provide specialist wellbeing and suicide prevention services to Artists, staff and partners.

  • Proud partner with Sanctuary Queer Arts providing specialist wellbeing services to LGBTQIA+ Artists and staff.

  • Delivered over 110 ASIST (Applied Suicide Intervention Skills Training) courses across Scotland.

  • Delivered over 10,000 hours of therapy, coaching and wellbeing support sessions.